Patrón x Japanese Breakfast

Challenge: Showcase craftsmanship in an unexpected way.

Insight: Tequila making seen as an art.

Idea: Partner with musical artist, Japanese Breakfast, to create a cocktail kit that highlights the craftsmanship that goes into all works of art— whether tequila or a song.

Junior Copywriter: Wallis Perry

Copy Supervisor: Steve Gumbrecht

Art + Design: Ryan Claybaugh, Rob Flemming

Creative Director: James Spector