Patrón x Sergio “Checo” Perez

Made @ M Booth

Challenge: Root ourselves in Mexican heritage.

Insight: Sergio “Checo” Perez represents the land of Mexico while sharing the same values as Patròn: passion and drive.

Idea: Let’s partner with Mexico’s greatest Formula 1 driver, Sergio “Checo” Perez.

Associate Copywriter: Wallis Perry

Copy Supervisor: Steve Gumbrecht

Art + Design: Ryan Claybaugh, Teddy Ouwerkerk, and Rob Flemming

Creative Director: James Spector